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Ron Melvin

READY TO PUT YOUR HOUSE ON THE MARKET?

Consult with an expert, local real estate agent to ensure your house is priced competitively and well-staged. Why? Because while there are always three factors to getting a home sold—location, price, and condition—only two are under your control: price and condition. Of the two, which is more significant? Price. Remember that price will correct bad condition, but condition will never overcome a bad price.

I will provide you with a CMA (Comparative Market Analysis). This report can be the most important tool in determining the listing price. Review the CMA carefully so you understand the current market. Studying the past sales will not only help you understand the pricing strategy but give you a realistic expectation as to how much your home might appraise for when you go under contract. Remember, the listing price of a similar home is your competition, not a comparable for value. Active listings have not sold.

The CMA reports usually contain:

  • Active listings for your area with a similar home; age of construction, number of beds, baths, and square footage.

  • Sold listings are homes sold within the last three months, plus pending sales that are likely to close by the time your home is sold.

  • Off-Market or expired listings. These are properties that were taken off the market for any reason.


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